Samsung Mobile has been recognized by the Brand Keys Customer Loyalty Engagement Index as No. 1 in customer loyalty in the cell phone category for the eighth straight year. This makes Samsung the only wireless handset provider to be awarded the honor since 2001.

The 12th annual national survey identifies brands that are best able to engage consumers by meeting or exceeding their expectations, which creates loyal customers. The report accurately predicts which products consumers are most likely to purchase over the next 12 to 18 months. In the cell phone category, consumer preferences were based on wireless phone design and performance.

Samsung also took top honors in three other Brand Keys product categories, including DVD players, LCD HDTVs and Plasma HDTVs.

Please visit the 2009 Brand Keys Customer Loyalty Awards for more information.

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