Jun 7, 2008

At 2 days from WWDC and with fresh rumors about the new major update to Mac OS X (10.6 – Snow Leopard), here is a small list of some weird marketing ideas/events to promote Mac OS X to the masses.
The ideas/events should focus in bring a clearer idea of the advantages and capabilities of Mac OS X Leopard, here some ideas:
X Games:
Celebrated in February and March gathering worldwide attention because these games are oriented to a younger …
Jun 6, 2008

Mac OS X Lite is a new version with limited functions and with a 30 days use period created to be given away to any pc user that buy an ipod or any ipod related stuff at Best Buys, Target or Circuit City. The idea is give users the possibility of test drive the new Mac OS X Leopard in its own machine (PC) parallel to Windows.
This is a Guerrilla marketing that will put OS X …
Jan 17, 2008

Web 2.0 startup PimpMyNews.com announced today at Macworld the debut of the world’s first “talking social news application” designed specifically for iPhones and iPod touch devices. The application has received Apple’s prestigious “Staff Pick” designation and can now be accessed from any iPhone or iPod touch at www.PimpMyNews.com/m or through Apple’s web app directory.
The PimpMyNews web app features key functionality from the PimpMyNews full site, which launched in December at www.PimpMyNews.com. …
Jan 2, 2008

Macworld Conference & Expo, Californian based hardware manufacturer Axiotron has announced that the much anticipated Mobdbook™ tablet Mac solution is now available to consumers. Recently designated as an Apple-authorized product, the ModBook is the only Mac-based tablet computer on the market and comes pre-installed with Mac OS X Leopard™ and Inkwell® handwriting recognition software. Featuring a durable aircraft quality magnesium alloy structure, the 13.3″ widescreen tablet incorporates Wacom® digitized pen-sensitive hardware with …
Dec 27, 2007

Apple recently hosted a holiday party, likely a company party like most companies do. Apple invited a best-selling iTunes artist to perform, because Apple can do that. The artist (or artists) were then each promised that, beyond being paid, they’d each be receiving a new Apple laptop that is to be announced at Macworld in January.
I’m having a hard time pinning down who played, but this does mean, if true, …
Dec 7, 2007

What gift do you give the Linux nut who has everything? Why, a programmable Linux mascot droid that spins around on its rump, that’s what.The ersatz felt-covered Tux is wireless and radio-controlled, courtesy of a fish-styled IR pick up and 2.4GHz transmitter unit that plugs into a spare USB port on your PC. He talks and is capable of relaying VoIP conversations and reading out RSS feeds.
Not enough? His arms …
Nov 9, 2007

Reuters is reporting that “hundreds” of Apple fans braved rain and wind in the Germany last night to be the first folk in Europe to officially get their hands on the iPhone.
A few hundred people lined up at special opening of a T-Mobile shop in Cologne to buy the device at midnight before the phone goes on sale across the country later in the day.
T-Mobile staff gave out blankets, umbrellas hot drinks and food as the queue …
Nov 5, 2007

Kicking off the release of a new series of adapters, Sierra Wireless today unveiled the Apex 880. The USB adapter is smaller and sleeker than earlier AirCard devices but manages to support a full HSUPA connection; users on AT&T’s upcoming network and other carriers can download as quickly as 7.2Mbps in peak conditions but also upload at 2Mbps when supported. This and normal HSPA work on all three supporting …