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Apple worldwide marketing missed bigger opportunity with the Olympics and other sport events

Apple worldwide marketing missed bigger opportunity with the Olympics and other sport events 1993 nascar results

Apple marketing in the US and in other countries is a phenomenon, it has driven mass adoption and changed users perception about the mac with the “I am, I am a PC”; the iPod campaign was the bigger for a single mac product, but when it comes to sponsoring, Apple has failed to make the same kind of buzz for other products and missed bigger sponsoring events like the Major …

Guerrilla Marketing: Trade your Blackberry for a new iPhone Business

iphone_business-ready1.jpg

Now that Apple is officially trying to conquer the enterprise sector and that the iphone 3G will be packed with business oriented features why not go further and replace the last hurdles remaining creating an aggresive business strategy:

1. Trade your Blackberry.
Go directly to every IT department that depends on Blackberry and provide them with a special trade in program, Apple will replace any Blackberry for a iPhone 3G and 1 year of MobileMe.com Service.

2. Buy One iPhone …

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