Apple marketing in the US and in other countries is a phenomenon, it has driven mass adoption and changed users perception about the mac with the “I am, I am a PC”; the iPod campaign was the bigger for a single mac product, but when it comes to sponsoring, Apple has failed to make the same kind of buzz for other products and missed bigger sponsoring events like the Major …

The clock is ticking and the launch day for the new iPhone 3G is coming faster, people are making lines in front of some Apple Store waiting to get their hands on the shiny gadget.

Expect this week some stupid announcements from Apple’s rivals, price reduction, introduction of new models that aren’t ready to ship in 6 months, but the …

Now that the iPhone is turning itself in a real threat to PSP and Nintendo DS, Apple should seriously consider entering into the full time game development to provide amazing games to the new mobile gaming platform.

To become a mobile game developer Apple should consider to two different approaches:

1. Create a Mobile Gaming Division
It’s not an easy task to find good game programmers grazing on the pasture. All major game developers are hunting down every creative …

For the first time, in my life as a mac user, Apple puts its pants on and goes to hunt. Everytime a new upgrade of any Apple product, there is an automatic price reduction, but this time is totally different, Apple is on a mission, not just to sell 10 million iphones this year, but to posititon the iphone as the premier mobile platform, even if they (Apple) have to shake the devil’s hands.

The business orientation of …

HP today announced a new portfolio of Voodoo-branded computing devices targeted at the growing segment of consumers who demand products that combine luxurious quality, personalized styling and unmatched technology innovation.

The first two in the portfolio – the powerful Voodoo Omen desktop and the ultra-mobile Voodoo Envy 133 notebook – were unveiled at the HP Connecting Your World event.

The new Voodoo Omen and Voodoo Envy 133 set the tone for the new portfolio with striking design elements, world-class …

At 2 days from WWDC and with fresh rumors about the new major update to Mac OS X (10.6 – Snow Leopard), here is a small list of some weird marketing ideas/events to promote Mac OS X to the masses.

The ideas/events should focus in bring a clearer idea of the advantages and capabilities of Mac OS X Leopard, here some ideas:

X Games:
Celebrated in February and March gathering worldwide attention because these games are oriented to a younger …

Do you remember something about Origami? No, no the japanese papel folding techniques, the Microsoft “outofthisworld” device/platform that will change how we interact with our mobile devices…

If your short and long answer is NOT, you are not alone, only a few bunch people has seen an UMPC, a ultra light subnotebook that was aimed a young executives hungry for mobile devices they can carry everywhere, but the Origame didn’t fold well enough and the buzz around the …

Sony PSP

Sony PSP is a nice looking portable gaming device that morph itself in others with its powerful features: voice and video chat, IM, video downloads, GPS, Skype and mapping. It main core audience is the casual gamer on the go.

There’s thousands of games available for the PSP and more are always coming, third party developers are launching adds-on and Sony has been adding some features and the PSP looks more promising day by day.

The PSP is …

Elonex One took Computex to launc their ultra cheaper laptops family, introduccing One, OneTwo 3g, OneTwo Light, OneTwo 8″ and the OneTwo 10.2″ models aimed at different markets and pockets

The UK’s first sub £100 laptop. The unit has been designed to offer affordable access to wireless internet, email and word-processing. Aimed primarily at the Education Sector the laptop will be a tool to give children modern computing skills and access to online resources, and to give …

In a matter of days Apple is rumored to be launching the next major upgrade to the iPhone platform, but a lot of positive information has been traveling the net in anticipation to what is consider to be the greatest Apple Event. This year WWDC is going to be an iPhoneWorld and with all the positive news about the platform there is not doubt that is a good time to buy some Apple shares before its …

iLuv i1155 Multimedia Player with iPod Dock. Pretty slick looking pro-duct, plays DVDs and your iPod video on the 8.4 inch TFT LCD screen. Copes with 5G iPods (as well as the Nano via an adapter) and comes with a Lithium Polymer rechargeable battery and a car adapter to make it truly portable. Oh and the remote control works with the …

The Sony VPL-VW40 is the latest video projector using the famous Bravia engine for visual quality, coupled with the Sony SXRD technology (Silicon X-tal Reflective Display) and good for 1080p @ 24 fps.
Other figures include a 15.000:1 contrast, 2.5ms of response and 22dB. It comes equipped with a couple HDMI plugs.
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For a …

ASUS is expanding its Eee PC line to include not one but multiple extra models, including an all-in-one desktop, the company said today at a press event. The E-Monitor will aim to do what the original Eee PC notebook did for portables by reducing the cost of entry for the class; the system will have a screen between 19 and 21 inches large but use Intel’s low-cost Shelton platform to …

The Geneva International Motor Show will see the World Premiere of the eagerly awaited, all-new European Honda Accord model, and European debuts of the revolutionary zero-emission Honda FCX Clarity hydrogen fuel cell vehicle and the Honda CR-Z hybrid sports car concept.Headlining the environment zone will be the FCX Clarity, a 4-seat saloon fuel cell vehicle which emits no pollution, only clean water vapor. …

Nikon Imaging Korea launched its new entry-level DSLR ‘D60’ which is equipped with 10.2M CCD image sensor and EXPEED image processor.

The D60 is smaller than your average dSLR, just like the popular Nikon D40. The 10.2M cam comes with the AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR image-stabilizing lens included.

It’s practically an instant-on camera, with an 0.18-second startup time. Users can crop, retouch, and edit photos in the camera with its …