Desinformado

Apple worldwide marketing missed bigger opportunity with the Olympics and other sport events

Apple worldwide marketing missed bigger opportunity with the Olympics and other sport events 1993 nascar results

Apple marketing in the US and in other countries is a phenomenon, it has driven mass adoption and changed users perception about the mac with the “I am, I am a PC”; the iPod campaign was the bigger for a single mac product, but when it comes to sponsoring, Apple has failed to make the same kind of buzz for other products and missed bigger sponsoring events like the Major …

MSI launches cinema-quality N280GTX and N260GTX graphic cards

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MSI unveils its latest N200 series graphics card. Utilizing the highest built-in multi-cores enhanced graphics processors in the history, N280GTX-T2D1G has 240 processor cores with 1GB graphics memory and N260GTX-T2D896 has 192 processor cores and 896MB graphics memory. Beyond the field of play, the MSI N200GTX series seamlessly shifts intense processing tasks from the CPU to the GPU, like transcoding video to a personal video player which is 7x faster than the CPU.

Prior generation GPUs have delivered …

HP launches MediaSmart Connect with HDTV support

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HP today announced that HP MediaSmart Connect, a digital receiver that brings digital media from around the home or the Internet(1) to any HDTV, is now available for pre-order.

Whether digital videos, music and photos are stored on a notebook across the room or a desktop in a home office,(2) HP MediaSmart Connect can find and display them all in a single list on any HDTV.(3)

Additionally, the digital media receiver can connect people to a wealth of online …

AMD and Havok to Optimize Physics for Gaming

AMD and Havok today announced plans to jointly investigate the optimization of physics effects utilizing AMD’s full line of products.
With over 100 developers and 300 leading titles already using Havok’s physics engine – Havok Physics – the company has clearly defined its position as the leading developer of game physics. By working together, both companies are demonstrating their commitment to open standards and continued support for the needs of the game community.

“As the complexity and visual fidelity of video games …

Missing in Action: Adobe Flash for the iPhone

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Today the WWDC is almost reaching its end and we haven’t seen any news announcement from Adobe regarding Flash development for the iphone. Whatever happened is very strange because this is the event where Adobe could get more buzz if anything from them was shown. Adobe and Apple are having a matrimonial rupture, when they are not fighting, they are collaborating killing bugs on their applications.

Maybe Adobe is holding off the announcement for a more Adobe Centric …

It’s time for Apple to create a Gaming Division or buy a major game developer

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Now that the iPhone is turning itself in a real threat to PSP and Nintendo DS, Apple should seriously consider entering into the full time game development to provide amazing games to the new mobile gaming platform.

To become a mobile game developer Apple should consider to two different approaches:

1. Create a Mobile Gaming Division
It’s not an easy task to find good game programmers grazing on the pasture. All major game developers are hunting down every creative …

5 Aggresive Viral Marketing ideas that, Apple won’t do but, will help Mac OS X adoption

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At 2 days from WWDC and with fresh rumors about the new major update to Mac OS X (10.6 – Snow Leopard), here is a small list of some weird marketing ideas/events to promote Mac OS X to the masses.

The ideas/events should focus in bring a clearer idea of the advantages and capabilities of Mac OS X Leopard, here some ideas:

X Games:
Celebrated in February and March gathering worldwide attention because these games are oriented to a younger …

Whatever happened to the UMPC…..

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Do you remember something about Origami? No, no the japanese papel folding techniques, the Microsoft “outofthisworld” device/platform that will change how we interact with our mobile devices…

If your short and long answer is NOT, you are not alone, only a few bunch people has seen an UMPC, a ultra light subnotebook that was aimed a young executives hungry for mobile devices they can carry everywhere, but the Origame didn’t fold well enough and the buzz around the …

There is a bit of Apple everywhere (pt. 1)

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Apple is even more important now than years ago, but if you look back you will find a bit of Apple in all major stuff that transform our life, wanna see?

1. WWW:
Tim Berner Lee worked in NeXT Computers to created the www, because its superiority in point–click.

The NeXT interface was beautiful, smooth and consistent,” Berners-Lee wrote in his book, Weaving the Web. “It had great flexibility and other features that would not be seen on PCs till …

Is Mac OS X left behind or put on hold

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The WWDC is just 6 days away and rumors are flying, people are trying to read Steve Jobs mind while everybody else is trying to guess what may come, but something for sure is that this year WWDC is not about Mac OS X completely, the spotlight was grabbed by the iPhone and this is the new fresh revenue stream for Apple and they won’t blink to keep this shiny new toy pumping money to Apple’s accounts.

Mac …

Qualcomm and Adobe Collaborate To Empower Developer Ecosystems With BREW Mobile Platform

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Qualcomm and Adobe today announced the BREW® Mobile Platform with integrated Adobe Flash® technology and new platform features. BREW Mobile Platform, which leverages Qualcomm’s widely deployed BREW Client software, greatly expands the capabilities for developers and enables them to create rich applications and Web content in Adobe Flash for the BREW environment. The software will fully integrate and deliver Adobe Flash technology to mass market handset devices. By combining the strengths of both BREW and Flash technologies, …

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